58 Waterloo Street is a prominent 8 storey headquarters office building located in the heart of Glasgow’s central business district.
Having undergone a complete refurbishment, acting agents Knight Frank were keen to remarket the building to the wider property sector. We created an identity for the building that reflected both its structure and architectural detailing, delivering everything from a brochure to a wayfinding system; marketing suite graphics to promotional items.
The identity, inspired by the building's architecture, proved so popular TurnbullRipley was asked to develop it further for the building's wayfinding system.
The rather unique existence of a golf simulator in the building's basement provided ample opportunity for the development of related promotional marketing materials.