A major refurbishment project for one of Edinburgh’s landmark office buildings required a similar overhaul of the building’s brand identity and marketing collateral.
With health and wellbeing set as key tenets of the revamped building, a new logomark and design style marrying bold typography with an even bolder colour palette was quickly developed to reflect this positive, forward-thinking strategy. This new identity was then carried through a range of marketing materials ahead of the building’s relaunch in Summer 2018.
In addition to providing the new brand for Orchard Brae House, we were also invited to submit proposals for the building's interior and exterior signage. This included wayfinding graphics and a suite of icons to help identify and illustrate the building's various amenities.